Dickie Toys make fantastic toys. The do Disney Cars 2 Lightning McQueen, Toy Fire Engines, Toy Garage Trucks, Toy Trains, Toy Cars, Toy Planes (even Dusty from Disney Planes), Toy Farm Machinery, Toy Boats, Mechanical Toys, Pump Action Toys and Toy Cranes. They also many different remote control toys and have toys which cover a fairly wide age range.
My son’s first fire engine was a Dickie Toy and it’s held up pretty well considering the hard knocks and crashes it has had. Then there was a Toy Camper Van which is a second hand toy in our home and this has also been a good strong and well detailed toy. The best aspect to these toys is the detail for the price. Dickie Toys are very reasonably priced, remembering in Australia we have some of the highest toy prices in the world.
So between the Fire Truck and old Camper Van I started to investigate who is Dickie Toys and what other toys do they make. I then make a point to buy toys which I could see were from the Dickie Toy company. In Australia I have found Dickie Toys at K-Mart, Toys R Us, David Jones, Myer, Big W and The Reject shop. Sometimes they are a little tricky to find.
The Simba Dickie Group (proper spelling: SIMBA DICKIE GROUP ) is a group of companies with headquarters in Fürth-barns , which includes a number of toy companies and their well-known brands. With a market share of approximately seven percent, the group ranks fourth of toy manufacturers in Germany. The foundation stone for the later Simba Dickie Group was established by the merger of the two companies Simba Toys and Dickie Toys 1993. Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in Fürth. In the beginning, the company imported primarily from the Far East.
In 1971, Wolfgang Sauer Born had founded the later renamed Dickie Toys company. This was taken after his death in 1993 by Simba Toys. Over the years, more and more toy manufacturers and brands have been acquired. Initially worked with Simba Toys only five employees. Today, there are 3,200 people worldwide. The toys range includes over 10,000 items. Main corporate offices are located next to Fürth in French Lavans and in Hong Kong . In addition to production sites in various European and Asian countries, the Group has a worldwide distribution network. In 2010, the group was a total turnover of 570 million euros generate. Compared to last year, this result represents a growth of 14 percent. For 2011, the group planned a turnover of more than € 600 million. The international share of total sales of the group now stands at about 70 percent.
In March 2013 Simba-Dickie has the model railway manufacturer Märklin acquired.
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